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The hard truth…

I did a video about winning as a buyer in a seller’s market last summer. I thought it was bad then. I was right, but I was wrong. I really didn’t conceive of how much harder things would get for buyers and I have all of my fingers and toes crossed hoping that it gets easier soon for buyers – I represent a LOT of them and it can be really hard to keep trying and not succeeding.

The only way that it will get easier is if more people decide to put their homes on the market. If you have been thinking about listing your home – now is the time! You may not even need to show it.

New construction is an option for people that want to buy, but at the same time demand for that is very high as well and they will be happy to take a contract now and begin to dig… in September, October or later.

Right now you have something like a 65% chance of NOT having your offer accepted right now. And that is if you’re in a GOOD position and well qualified and throw everything you have at it.

It’s come to this.

At our team meeting today we were talking about this subject and people are saying things like “37 offers”, “25 offers”, on a single listing in a couple of days. How can you possibly win in a situation like that? Sellers are looking at a spreadsheet of offers – what will make YOURS stand out in this crowd? List price isn’t going to do it.

Someone in my office said that one of the questions they now ask every buyer is “what can you bring to the table that no one else can? What will make YOU stand out?” At a certain point you can’t throw any more money at the problem and you have to get creative.

Examples that she gave of things that made sellers select their offer over others were tickets to a Packers game, a weekend at their cabin, etc.

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I know this ridiculous on some level, like … this should be about getting a fair price and good terms for a home. It should not be the Hunger Games. But it IS the Hunger Games. If you understand this going in, you may have a shot at winning instead of making offer after offer and NOT winning, growing discouraged and frustrated and possibly homeless in the process.

The seller holds all the cards.

Price

When you make an offer on a property there will be several things that you’ll have to decide on, and I’ll give you a list of the fundamentals but you have to go beyond that. In a balanced market or in a buyers market you would not have to throw absolutely everything at the wall to see what actually sticks, but we are in a market that is so firmly in the seller’s favor that you have to ask yourself “what am I NOT willing to do to get this property?”

In this market, the price is not the price. The price is the floor. If you find a magical property with no other offers you may be able to get away with list price. When I think I have found one of these I STILL encourage an escalation clause that will bump my buyer’s offer over the net price of the next highest offer in the event that one (or more) come in between when we submit it and when they evaluate the offer.

So understand what the maximum amount of money you are willing to pay for a property and then put that number in there and know that if you do not get the property you did AS MUCH as you could price-wise, and price is the number one consideration, but it isn’t everything!

Earnest money

In Minnesota, it is normal and typical to give 1% of purchase price for earnest money. In this market you want to demonstrate seriousness by giving MORE. You can pick a lump sum, or decide on a percentage. In normal circumstances this is refundable if the purchase agreement is cancelled because it doesn’t meet a contingency – inspection or financing or something else.

Some clients are designating an amount as NON-REFUNDABLE.

Financing

There is no offer without a pre-approval from a reputable bank. Not a pre-qualification – a pre-approval! Without some sort of statement that you can execute on the contract your offer will be placed directly into the trash bin.

The MOST desired form of financing is CONVENTIONAL. The reason for this is that there are no FHA or VA appraisers that may find inspection issues with a home. It’s one less potential hurdle to a successful closing.

Conventional financing has some misconceptions – many people think that means that you have to have 20% down. You do NOT have to have a 20% downpayment to get conventional financing. Talk to a loan officer about what your options are.

Speaking of downpayment, having a large one available is also a bonus. It shows financial health and stability and again gives the seller a feeling of comfort that the sale will actually close.

Not everyone can do it, but if you can, a cash deal carries weight! It’s one less contingency that has to be cleared before the transaction can close. If you do have the means, you will include proof of funds with your offer in the form of a statement or a screen shot of an account with the relevant account numbers removed from the image.

Close Date

Sometimes this is an important criteria for a seller, and if you have the flexibility to be able to meet that sate, it is certainly a factor.

Written statement

A purchase agreement has an option to indicate that the lender will supply a written statement to the seller that the loan is basically approved and ready to go. Having this in your offer is another thing that the listing agent will be looking for, not having that is a point of weakness.

Inspection

This is a biggie.

Inspection periods are being reduced to very short time periods – 3 to 5 days instead of what was typically 10 as recently as one year go.

Buyers are waiving inspection, OR putting in writing that they will not ask for any repairs under x$ in value. You’re taking that risk either mostly or entirely off the seller. I would be selective on the homes that I chose to do this on if it were me buying. Some homes give a relative sense of comfort, while others you walk into and just feel that there is work that probably needs to be done. If the surface isn’t good, the subsurface likely isn’t much better.

A question to ask yourself when considering inspections and their value to you as a home buyer is to think about what information they give you and what would make you walk away from the home?

Home inspections can give you a certain amount of information, but even they are not a guarantee that the home will be problem free. It’s a status check. Do the appliances work they way they should, do the mechanicals? How is the roof? Is there anything frightening about the electrical? The inspector is looking for health and safety concerns.

If the inspector found that the the electrical needed a $1000 fix, would you walk away or would it take more than that?

If they find that the dishwasher works but is on it’s last legs and needs replacing soon, would that be enough? (If so, you’re probably not buying the right property).

I’m saying this because if you waive inspection and find a $1000 or a $5000 fix after you move in, will you still be happy you bought the home or will you regret your purchase?

If it means that you will not get the home if you’re in competition with someone that removes this contingency are you ok with that?

Appraisal

Because list price is basically the floor right now, sellers are getting large sums of money over asking price and that raises questions about meeting appraisal value if the home is being financed.

In the past, buyers and sellers would either meet somewhere in the middle or the seller may reduce their price, that is no longer the case.

Now buyers need to give a guarantee that they can make up the difference in cash if the appraisal comes in low. This is one reason why a high down payment is important, if it comes down to it, the amount financed can be higher and that money can be used to make up the difference on the appraisal.

Many of my sales in the past year have had appraisals waived by the bank because they can see that the value of the home is there by looking at neighborhood statistics, but if the other sales don’t support this an appraisal will still happen.

On listings, I have provided appraisers with copies of back-up offers that support the price that the buyers are getting. We work together to make sure that important information is shared.

Common Interest Community Recision Period

In Minnesota, if you’re buying a into a neighborhood that has an HOA, you are entitled to a 10 day right of recision period from the point at which you have received the last HOA document. On a recent offer the agent came back and said that not only did they want inspection waived but they wanted it in writing that the right of recision on the docs would be reduced to 3 days instead of 10.

Closing Costs

In a BUYER’S market, we often ask for a seller to contribute to the buyer’s closing costs. That is a NO right now, the only way it could exist at all is to raise the offer price to cover that difference. In fact, on a listing that I had the BUYER paid the SELLER’S government closing fees. No one had ever heard of this before and now I’m seeing agents mention it all the time.

Home Warranty

This one… well, a home warranty is a 500-700 dollars, it’s not something that you’ll want to ask a seller for at this point. One thing you can do is purchase one of your own.

So! That is the hard truth about buying in this market. Are you ready to get in the mix? Or better yet – thinking of selling? Now is the time – YOU dictate the terms.

home selling · Uncategorized

Selling your home FAST during the holidays (or hey, how about just in WINTER!)

Believe it or not people here in these northern climes still buy and sell real estate even when Christmas is coming or we are in the depths of a bitterly cold winter. People have to move. I’m one of those people – 4 out of the last 5 moves that I have made have been in either the end of December or the beginning of January.

Summer sales have the benefit of showing your home at its lovely best – flowers in the pots, green grass, leafy trees, birds chirping… no ice, no black snow, no howling wind. But in the winter? Well, you have the benefit of less competition both on the sell and the buy side. People who are serious are looking and those who have a hobby of looking at homes without pulling the trigger may actually decide to stay home.

So how do you attract buyers to your home like a moth to a flame? Here are 6 strategies to use when you’re selling your home in what you might not think is the “ideal” time.

Make your online presence shine

Photo by Ryutaro Tsukata on Pexels.com

Most people shop online first! So the number one thing you can do to make sure that your home stands out is have a really beautiful online presence. Your realtor should be hiring a professional real estate photographer – NOT snapping pics on their iPhone, even if it’s the latest and greatest. Professional real estate photographers know how to make a home shine online.

Do the prep work to get the home “staged” before pictures too. You don’t have to hire someone to come in, and you can use your own things, but take a critical look at the quantity (less is more to a point) and then make it look cozy with appropriate art, accessories and pillows. You’re creating an ideal for someone. You want to make it look like a space that they can imagine themselves living in.

Play up the holidays!

Photo by Any Lane on Pexels.com

If you have a sweeping staircase or a mantel, put greenery and twinkle lights on them, set up some candles – faux are great because they don’t have a scent, no fire risk, and they can be on during open houses or showings. If you have a gas fireplace, have it lit for photos, or turn it on before showings if you’ll be right back. If you don’t need to worry about little ones, I would even say to have your table set as if you’re about to have a party.

But, keep it simple and understated, not over the top. You’re creating a mood, and you don’t want that mood to be “I just stepped into Santa’s workshop”.

Make sure that the home has every light on, and that none are burned out, it gets dark in MN at 4:30 in the winter, people want to feel like they are being welcomed into a comforting space. Lighting goes a long way.

Be flexible with showings.

We all have a lot going on during the holidays, people are visiting, they may be entertaining (or at least in normal times) and not want to have showings that interrupt. It probably won’t feel that convenient to be letting people in to see the home in the midst of this, but, try your best to have the home show ready at a moment’s notice. People need to see it to decide if they want to buy, the more open, available & flexible you can be the better.

Make Curb Appeal a TOP Priority!

Photo by Lina Kivaka on Pexels.com

People will literally slow their roll – and then speed it right back up again if the house looks less than appealing on the exterior.

Make sure gutters are clean, sidewalks are shoveled and ice free, paint on doors etc is in top shape – maybe a fresh coat to the front door to make it pop?

Hang a pretty wreath, put down a cute new welcome mat, put evergreen boughs in your planters and highlight features that get use year ’round like fire pits or hot tubs.

Incentives!

If homes in your market aren’t moving very quickly or if you have a home that has a negative feature that is a challenge to overcome, especially with good competition, think about offering an incentive. If there is an appliance that you can replace, a home warranty to offer, a TV, or some closing costs that could be picked up if an offer comes in by a certain date – consider that as a carrot to entice a buyer to get off the fence and get that bit of extra incentive.

Do a themed open house!

Photo by Pavel Danilyuk on Pexels.com

Use the holiday to create a fun open house! Offer some holiday themed treats, have appropriate music, and make the buyers really envision spending their next holiday in the home.

Have questions about living in Minneapolis or the Twin Cities? Let me know!

home selling · Uncategorized

Selling your home? Do yourself a favor…

Right now – inventory is low, interest rates are low and it’s still a seller’s market, but that doesn’t mean you can be sloppy if you are selling your home. Houses get the most traffic in the first week or so, and right now most are under contract in that time. If yours sits there it will quickly raise suspicion – I think of it as having a “bad smell” to buyers – they wonder WHY it hasn’t gone and may avoid it. Don’t miss this golden window of opportunity by turning buyers off when they walk into your home. Especially because in this market they will likely be paying premium prices.

I also have a checklist that you can download (for FREE) of things to do to make sure your home gets sold QUICKLY and for the best possible price and did a video on this topic as well.

Click here! http://bit.ly/MSPMaryHomePrepChecklist

In this post I want to give you guys a list of 8 related things that you should take care of before you let the first buyer in the door.

ODOR

This one I can’t emphasize enough! Even as an agent previewing for someone, smells can drive me right back out the door. We’re talking about pets, moisture / mustiness, food odors like fried foods and strong spices, old food in the fridge, cigarettes (!!), and even air fresheners.

I’ve developed migraines in minutes when walking into a home that was hosed down with air freshener. Artificial scents can make people feel quite sick (even scented candles) and they also lead you to wonder what is being covered up?

Cigarette smoke is another one – I don’t see this all that often anymore, but I did go into a home that had obviously been owned by a heavy smoker. Even with all of the windows open it felt like we were in an ash tray. Depending on the severity of this, the walls should be painted with an oder killing primer and then paint, carpets & drapery removed etc. There isn’t a big market for homes that need to be remediated in order to live in them.

Check your fridge – people open refrigerators when they are looking at homes. We did and we regretted it. The seller had left fish in there for well past the time when it should have been cooked or thrown away and the smell nearly knocked us out. We didn’t make it past the kitchen.

Taxidermy

I don’t think this is just a MN thing… If you hunt or fish (and a LOT of people here do), take the dead animals off your wall when you go to sell. You can rehang them in your new home, but keep in mind that you are trying to appeal to the largest possible audience and you want to refrain from alienating people.

Actual Pets

I love dogs but not everyone does. Not everyone enjoys having a dog nose pushed into their nether regions, and many don’t enjoy “kisses” either. Your pet may also have some territorial feelings that surprise you and they may nip, bark or jump on people who are there to see the home.

Cats are usually easier – but they can be sneaky and slip out of an open door. NO ONE wants to be responsible for your pet escaping. If you have a cat, make sure that the litter box is sparkling clean. See “odors”. I’ve also looked at home with people that have kids who do not know what a litter box is… that’s fun when they think its a little sandbox! yuck.

Other animals – snakes, lizards, rodents etc. Remove them if you can, and if you can’t make sure the cage is secure and very clean.

Pests

Do you have an inkling that there might be a mouse? Seen a roach a time or two? Ants in the kitchen? Does Fido have fleas? Please make sure that ALL of these are handled before a potential buyer gets an unwelcome surprise.

Carpet

I’m going to say specifically in the BATHROOM. If you have carpet in the bathroom or the KITCHEN (I’ve seen it!), remove it and have a hard floor installed. That just screams DIRT. No one wants to buy someone else’s dirt. They don’t.

And if you have wall to wall carpet elsewhere, have it professionally cleaned before showing the home. This will help with any potential odors as well. (It’s a theme).

Ceilings

If you have acoustic tile ceilings in any room, it would be worth your while to have them replaced with drywall. This also applies to popcorn ceilings, people are very turned off by this. If the drywall underneath is good, it may be possible to just scrape this and paint.

Locked Rooms

Limited access to the building while you have a buyer looking at it will raise some questions. No one’s mind jumps to “that’s where they have their jewelry” – it’s usually more like “is that where they are keeping the bodies?”. Always lead with transparency and don’t introduce doubt or assume that someone will come back to take another look.

Mismatch

People don’t always replace all of their appliances at once, but if you’ve got avocado green & stainless steel it can be a glaring change and reinforce exactly how old the green appliance is. Some things (like refrigerators and dishwashers) can be inexpensively updated to match new ones with either a panel or appliance paint to give a cohesive look to a kitchen. It can be worth it to do this if the older items are in a good condition, if not, it is definitely a selling point to have new appliances in a home and knocks down an objection right off the bat.